Our History

The Holmes history in the car business traces its roots back to 1930 when Claude Holmes began selling cars in Memphis, Tennessee. He developed such a passion for the industry that he decided he wanted to own a dealership. He came down to Shreveport, Louisiana in 1937 to purchase Allen Ware Pontiac. He later changed the name to Dixie Pontiac, and that's where Holmes Auto Family was born. In 1965, Claude was named Louisiana's First Dealer of the Year. Then shortly after, he acquired Mercedes-Benz in 1969 and Honda in 1970.

Our next location was on Shreveport Barksdale Highway. We moved there in 1974, and shortly after in 1976, Claude's son David began running the business. We sold the Pontiac franchise in 1987 to concentrate on Honda and Mercedes-Benz, and in that same year, David's son Charlton took the reins. Since then we've added Volvo in 1993, moved to our current location in the Bert Kouns Auto Mall (2000), and acquired Jaguar (2000) and Land Rover (2002).

As a third-generation owner, Charlton remains the current dealer principal. He served as the Chairman of the American Honda National Dealer Council and also served on the Mercedes-Benz National Dealer Council for many years.

Why Buy From Holmes Honda

Our Accolades

While we don't do this for the awards, we are very proud of the accolades that have been bestowed upon us by our peers in the industry. We've been awarded the Presidents' Award from Honda Motor Company an unheard of 15-times, the Silver Laurel Award from Mercedes-Benz USA along with the Holmes Auto Family being named best New Car Dealer from the Shreveport Times Best of the Ark-La-Tex

Our Community Involvement

The Holmes Auto Family believes in giving back to our community and supporting local organizations and non-profit groups. Some of the many groups we've helped include Cystic Fibrosis Foundation, Fellowship of Christian Athletes Bossier City, House for Hope, Louisiana Lightning Girls Basketball, St. Jude's Research, Boys and Girls Club, Roy's Kids, Gingerbread House, Give for Good Community Foundation, United Way of Northwest Louisiana, Food Bank of Northwest Louisiana & American Cancer Society

Our Mantra

At Holmes Auto Family we love "Making It Easy" for our customers. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards every time you visit. In 2019, The Holmes Auto Family introduced the EasyPass® the safe easy way to buy a vehicle 100% on-line. Our experienced sales and service teams are eager to share their knowledge and enthusiasm with you.

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

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We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

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  1. Holmes Honda

    1331 East Bert Kouns Industrial Loop
    Shreveport, LA 71105

    • Sales: (318) 212-1200
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Get in Touch

  • Contact our Sales Department at: (318) 212-1200
  • Monday7:30AM-7:00PM
  • Tuesday7:30AM-7:00PM
  • Wednesday7:30AM-7:00PM
  • Thursday7:30AM-7:00PM
  • Friday7:30AM-7:00PM
  • Saturday9:00AM-6:00PM
  • SundayClosed